Shevon Sigouin is a graphic designer from Toronto preparing to move to Hastings County. In this episode, she shares her long-standing connection to the county, why now felt like the right time to leave the city, and how the move will (and won’t!) impact her work. She also shares free branding advice that could take your small businesses to the next level.
 

Listen below, watch on YouTube, or read on for a few highlights.

Shevon Left the City Because It Was Time for a Slower Pace

Shevon was born and raised in Toronto and she still has a lot of love for the city. It’s where a lot of her friends and connections are, and where she built her career. She credits the city’s culture, art scene, and professional opportunities for a lot of her success. 

However, Shevon spent her summers in Hastings County and loves the outdoors, so the idea of moving to cottage country has been at the back of her mind for a while. Now that Shevon’s at a place in her life and career where she wants a slower pace of life, she’s making the dream happen.
 

Branding Tips for Small Businesses

Branding is more than just a logo. If you own a small business, Shevon recommends broadening your idea of branding to include colours, fonts, and the message behind it all. The message is actually the most important part: it educates your customers on who you are and what you do, which in turn draws the right people to your business and helps them remember you. All of the visual elements should align with your message.

 

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Next time on I Left the City, we hear from Dan Turcotte, a former stunt bicycle rider who built an all-electric motocross track in Roslin. Follow or subscribe on SoundCloud, Apple, Spotify, or YouTube to be notified when the episode drops.